Business Intelligence (BI); the term is bandied about so frequently today that it might seem like everyone except you already understands it. The truth is that like “Big Data”, another biz-tech term bandied about these days, business intelligence is actually not well understood at all. Most people who talk about business intelligence have at best a general notion of what it means and almost no experience with actually using BI in a meaningful way. However, BI is an important new tool for modern business.
Advances in computing power can now give businesses ways to analyze data that they never could before. With these advances, firms can make decisions about pricing, marketing, new products, and resource allocation more effectively than they have ever been able to in the past. Major corporations like Kroger are starting to use BI to help determine what products they should advertise to specific customers. General Electric is using BI to more efficiently run its industrial maintenance schedules. Citi is using BI to help proactively figure out the maximum interest rates various customers are willing to pay. BI is useful in all of these settings and much more.
***Please download and open all supporting materials before starting the course videos.***
Learning Objectives
- Recognize what business intelligence (BI) is
- Explore how business intelligence works on a theoretical basis
- Identify what steps firms need to take to implement business intelligence
- Identify areas where business intelligence can alter the way a company conducts operations
Included In Certifications
This course is included in the following Certification Programs:
15 CoursesData Analytics Professional (DAP) Certification
- The Fundamentals of Business Intelligence (BI): What it Does and Why it's so Essential
- How is Industry Using Big Data? – A Case Study Reading
- Business Intelligence - Data Collection and Cleaning
- Business Intelligence - Structuring Data for Analysis
- Business Intelligence - Fundamentals of Data Analysis
- Business Intelligence - Using Big Data Analytics
- Doing Data Analytics In Excel (Hands-on module)
- Regressions in Excel (Hands-on module)
- Financial Forecasting
- Advanced Analytics – Omitted Variables
- Advanced Analytics – Fixed Effects
- Case Study in Data Analytics
- Using Regressions for Forecasting
- Financial Forecasting in Excel (Hands-on module)
- Blockchain for Business
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Prerequisites
No Advanced Preparation or Prerequisites are needed for this course.
However, basic understanding of concepts in statistics is helpful but not required – mean, median, standard deviation, and what data is for instance.
hi I'm ready to take the exam but I'm not able to access it clicking on the Final Exam box. What's the next step so I can complete this course? Also the program doesn't remember where I have last left off from my previous session so I have to guess. Is there a way to have the program remember where I finished off?