It’s the salesperson’s job after the sale to uncover and present the value he delivers to his customer.  Value is from the customer’s point of view and is what the customer recognizes to be value and wants.

Even though value is demonstrated after the sale, it also serves a useful purpose in selling to prospects.  Demonstrated value proves what you say about your products and services.  Salespeople must learn to identify the types of value to uncover at customers and how to make it meaningful and motivating to customers and prospects.  You make it more difficult for competitors to take away your business when you demonstrate value.

This program is designed for business professionals who are new to outside sales, those assigned to sales from other business functions, and business-to-business sales professionals who experience undesirable sales results.  You will learn how to demonstrate value to customers and prospects which will help you reduce your sales cycle and sell more.