As business professionals, we often need to know about the ins and outs of a particular industry. Maybe you’re working with a new client or starting a new job. Perhaps it's a valuation case, merger, or market assessment. Or maybe you just need to understand what's going on now and in the future within your own rapidly changing business environment.

Industry research, especially if it’s emerging or new to you, requires specialized knowledge of what to expect, best practices, sources, and strategies for getting the kind of information you need to make decisions and move forward. Without a focus or process for navigating industry sources, this type of research can be costly and time-consuming.

In this course, Marcy Phelps shares her expert tips for industry research, including choosing the best sources, staying focused, and taking advantage of analysis tools to find the meaning in your results. Marcy will walk you through the three phases of industry research, including discovering what you know and don’t know, searching authoritative sources, and monitoring for updates. At the end of this course, you will be able to adapt and apply this process to your own industry research, even if you don’t have a lot of budget or spare time.

Course Key Concepts: Industry Research, Market research, Market intelligence, Online Research, Research skills, Business research, Information discovery, Business planning.