When you hear the term sales strategy you would be correct to think of things like decision makers, scope of the sale, budget and need. 

But there’s another level of sales strategy you need to think of.  This one is about defining your target markets, knowing your business’s ‘why’, having a clear mission, and more.  It often requires that you as the business owner or leader of a significant part of the business make time to work ‘on’ your business, not just ‘in’ it. 

In this course you learn why having this other level of sales strategy well defined for your business helps you sell more and achieve important business goals.