Podcasts are a versatile way to market yourself as a subject matter expert in your field. Approximately 75% of the population in the United States are familiar with podcasts. And 39% of small business owners listen to podcasts. With your current laptop and microphone, you can start today. You can design your own podcast whether you want to be the solo person talking or engage in an interesting conversation with your guest.

You learn the value of a podcast with your firm, design the podcast you want to create, learn how to find interesting guests and topics, learn to record and edit your podcast, and find ways to market your expertise.