For products and services in which the Sales Cycle is particularly long or maybe less predictable, it can sometimes be difficult to tell the difference between measured progress and time-sucking dead ends. While you’re pushing to move the opportunity to the next Stage, the customer is not always going to be cooperative, or adhere to your timetable. So when the inevitable delays occur, the question then becomes, how do you know what’s normal and what’s not? Is the opportunity in danger? When might it be time to cut your losses and simply move on?
The Red Flags Your Sale Has Lost Momentum course provides insights into four of the most common situations confronted by all sales people. In each of those situations, suggestions for what to do next will be discussed.
Learning Objectives
- Identify the signs that a sales opportunity has lost momentum.
- Discover the benefit of sometimes letting time pass before taking further action.
- Explore strategies for regaining momentum.
Prerequisites
No Advanced Preparation or Prerequisites are needed for this course.
Suggested reading: Trench Warfare: Winning the Battle for Mindshare in Channel Sales., Ref.: Chapter Six – Promote Success.