The course provides a concise overview of the intangible economy. This refers to investments and assets that do not physically exist but have core and long-term economic value for enterprises. These include things like data, patents, digital services, technology for computers and cell phones, search engine algorithms, websites, drug formulas, brand reputation, employee expertise, organizational processes, and even the sum of knowledge contained within the organization. You’ll walk away with a foundational awareness of intangible economy principles, how intangibles fundamentally differ from tangible assets, and practical ways you can think about and manage intangibles to drive growth and create long-term advantage in your own operations.

Program Content:

• What is the Intangible Economy?
• The Major Categories of Intangible Assets
• The Growing Importance of Intangible Assets
• How Intangibles Play a Major Role in Improving Productivity and Competitiveness
• What’s Different About Intangible Assets Compared to Tangible Assets?
• New Strategies for Intangible Asset Measurement and Management
• How to Master the Deployment of Intangible Investment

Who Will Benefit:
Practitioners who want a basic, non-technical understanding of intangible economy principles, and how to master the deployment of intangible investment in a dynamic era of intellectual property realization, digital transformation, and value dematerialization.