As a modern marketer, you care about content. You may even focus specifically on the practice of content marketing. You have mastered the channels, the content types, the inbound vs. outbound requirements and you have a robust data-driven approach. But something is missing. Your biggest fear is that you’ll put content out there that doesn’t generate the impact your business needs. Put your best foot forward in the quest to create high quality leads for your business by integrating storytelling with how you approach content strategy, planning and creation.

In this course we show you how you can leverage storytelling and the structure of story to improve not just your content marketing results but also your enjoyment of the process. We share how you can create a story-bank from which to draw inspiration. We share how you can apply story structures to ensure creation of the right flow of content to keep leads moving through the customer journey to purchase and beyond.