In this course, you learn how to create a Press (Media) Kit.  This includes a list of items a basic press kit should contain and how to assemble the materials needed.

A press kit is a representation of your company, product, or person.  It is a tool for the media or potential promotional partners to get an overview, messaging points, and the story behind your brand.  The tools offered should include hi-res images and logos, press releases, fact sheet, and links to prior media or video messaging.

Learning Objectives
  • Explore the function of a press kit. 
  • Recognize the purpose of having a press kit.
  • Discover the items that should be included in a press kit. 
  • Discover how to create a basic press kit.
Last updated/reviewed: March 26, 2024
2 Reviews (2 ratings)

Reviews

5
Member's Profile
Excellent resource to help with Media contacts and branding company or product/service.
4
Member's Profile
Short but informative with good examples to visually walk through the course.
Prerequisites
Course Complexity: Intermediate

No advanced preparation or prerequisites are required for this course.

Education Provider Information
Company: Illumeo, Inc., 75 East Santa Clara St., Suite 1215, San Jose, CA 95113
Contact: For more information regarding this course, including complaint and cancellation policies, please contact our offices at (408) 400- 3993 or send an e-mail to .
Instructor for this course
  Course Overview CPE
Course Syllabus
INTRODUCTION AND OVERVIEW
  Introduction on How to Create a Media Kit1:33
Create a Press Kit
  What is a Media Kit5:42
  Sample Media Kits8:56
  Methods to Assemble a Media Kit2:39
CONCLUSION
  Conclusion4:37
CONTINUOUS PLAY
  How to Create a Press Kit 23:27
SUPPORTING MATERIALS
  Slides: How to Create a Press Kit PDF
  How to Create a Press Kit Glossary/IndexPDF
REVIEW AND TEST
  REVIEW QUESTIONSquiz
 FINAL EXAMexam