In this course we discuss the basics of obtaining sponsorship monies and in-kind product donations for special events. We start with the sponsorship needs assessment. From there developing, selling, and negotiating sponsorship deals is discussed. Contract evaluation, closing the sale, and developing relationships are integral to continuing positive sponsorship connections.

This course serves business professionals who are tasked with finding sponsors for their special event. It will sharpen their fundamental understanding of developing relationships that will subsidize event costs.