Behavioral finance has shown that all people, even financial experts, are prone to making irrational and suboptimal financial decisions. It also explores how people have wants that extend far beyond traditional finances' assumption of wanting the highest return at the lowest risk. We are not perfectly rational economic robots; we are easily driven by many wants and emotions while working with limited time, knowledge, and energy.

This course is the first of a three-part course series on behavioral finance. The three parts are:

• Part 1: Introduction and Financial Decision-Making
• Part 2: Thinking Errors and Rules of Thumb
• Part 3: Application to Business and Personal Finance

This course begins with the emergence of behavioral finance, which includes an overview of traditional finance and how behavioral finance challenges and augments traditional finance concepts. Next is a short section that talks about the ways in which we think about finances and how we make financial decisions.

You'll learn from an author that teaches these concepts to MBA students at a university as well as to business advisors and staff. He is a CPA that's been a CFO of multiple companies. Rob also has a master's degree in personal financial planning and a graduate certificate in financial therapy. He served as program manager for a group of investment advisors.

Course Key Concepts: Finance, Behavioral Finance, Economics, Personal Financial Planning, Personal Finance, Business Finance, Business Financial Management, Business Management, Business Planning, Pricing.