Every potentially brilliant idea is a grand experiment that attempts to answer a few critical questions. The first question is not "Can this idea be realized?" But rather, "Should this idea be realized?” Finding answers to these questions requires an efficient discovery process, because no one is smart enough to think through all aspects of a solution from the start.

Using a Proof of CO-STAR (TM) approach, innovators develop strategies to address the inherent uncertainties surrounding their idea while building a sound business case for its approval and funding. Planning and then using experimental techniques to ask the right questions and collect the right data is the surest way to get to the right solution.

This course focuses on “proving” the value of new ideas. It emphasizes outreach, quantification, and rapid iteration. These methods will help accelerate your learning curve and quickly determine whether to pivot, persevere or put the idea to rest.