With the onslaught of Relationship Selling philosophies, many salespeople are building relationships but are not closing sales.  Salespeople who experience Yielder Sales Call Reluctance are approval seekers who lack assertiveness.  They give creative control to their prospects and lose connection to their own value. 

This course shifts salespeople’s mindsets to embrace their value and position themselves as a true guide who has authority and who will ask for the business appropriately.