If you’re wondering how to easily and effectively measure the performance of your social media activities, this course lays it out for you. Google Analytics, the most widely-used analytics program in the world, has some very powerful reports for assessing your social media performance.

We start with a simple performance comparison between your social media properties and the other marketing channels driving traffic to your website. Then, we dig deeper into your social media program, finding out the channels, content, and landing pages that are doing the best job generating inbound traffic, creating loyal users, and driving through to conversions. And we also gain a deeper understanding of which ones can be optimized.

At each stage, we look at the complete spectrum of key performance indicators, from acquisition to behavior to conversion. (The ABCs of analyzing your social media performance!). So get ready to gain new insights and understanding for improving your social media program’s impact.