Dona Stohler

Ms. Stohler is a business professional with over 25 years of leadership experience at the vice president and c-suite level. She has managed a number of administrative functions within an organization including human resources, information technology, business development and marketing. Her industry experience has been in legal services and health care as well as consumer products. While working for an AmLaw 100 firm, she also chaired the United States Law Firm Group marketing committee for 10 years.

Accomplishments Include:
Marketing and business development integration for mergers and acquisitions.
Process development for sponsorship budget allocations and approvals.
Developing brands and messaging.
Digital and traditional communication strategies.
Website redesign and updating.
Leveraging business media partnerships.
Messaging and branding strategies.
Establishing processes to execute marketing and business development plans and measure results.
Facilitating planning meetings to develop actionable plans with group buy-in.
Developing communication strategies that resonate with target audiences and increase awareness.
Coaching programs for individual lawyers to help them develop new business.
Client interview processes for feedback and business expansion.
Driving revenue through an increased awareness of the target market.
Communication strategies that utilize a multi-channel approach.

Professional Experience:
Healthx: Chief Marketing Officer
Ice Miller: Chief Marketing Officer
US Law Firm Group: Chair of Marketing Committee
American Health Network: Vice President of Administration
Methodist Hospital: Executive Director of Marketing
RCA: Operations Systems Analyst
General Motors: Quality Control Supervisor

Education:
J.L. Kellogg Graduate School of Management: Leadership Institute for Managed Care Executives
Ball State University: Masters in Business Administration
University of Nebraska, Lincoln: Bachelors in Business Administration

Awards for Excellence:
Legal Marketing Association "Your Honor Awards" for Indiana Inc. 500/5000 Reception, 2010.
Legal Marketing Association "Your Honor Awards" for WFYI Sponsorship, 2010.
Legal Marketing Association "Your Honor Awards" for CEO Survey, 2009.
Legal Marketing Association "Your Honor Awards" finalist for Alumni Program, 2009.
Legal Marketing Association "Your Honor Awards" for electronic newsletter, 2003.

Publications:
Improving Marketing Performance, 2010 Thomson Reuters/Aspatore, authored a chapter titled, "What They Want, When They Want it: The Evolution of Marketing Performance Requirements."
The Role of a CMO At A Law Firm, 2008 Thomson Reuters/Aspatore, authored a chapter titled "Marketing and Business Development: Two Key Focus Areas For Law Firm CMOs."

Community Leadership:
Indianapolis Symphony Orchestra, Chair of Corporate Committee, 2009 – Present.
Phoenix Theatre Board of Directors, 2013- Present.
University of Nebraska Cather Circle Alumni Group, 2012 – Present.
Marian University Byrum School of Business Board of Visitors, 2013 – Present.
WFYI Corporate Campaign Committee, 2013.
Eiteljorg Buckaroo Bash Planning Committee, 2013.
Humane Society of Indianapolis Board of Directors, Chair of Community Development Committee – 2007-2012.
US Law Firm Group Marketing Committee Chairperson, 2002 – 2012.
NCAA 1997 Final Four Marketing Subcommittee Chairperson.
Indiana/World Skating Academy Figure Skating Club Board of Directors, Board President – 1997-2000.

Experience

Founder and Principal : S2 Marketing Strategies - [2014-04 to Current]
Strategic business development and marketing consulting services to drive revenue and expand business.

Chief Marketing Officer : Healthx - [2013-04 to 2014-04]
Responsible for the marketing function which includes market planning and strategy development, marketing communications and advertising, Web site management, new business initiatives, market research and analysis, and public and media relations.

Chief Marketing Officer : Ice Miller - [2001-08 to 2012-08]
Responsible for new business development, client expansion, market planning and strategy development, marketing communications and advertising, Web site management, new business initiatives, market research and analysis, and public and media relations.

Education

MBA, Business Administration : Ball State University

Bachelors in Business Administration, Marketing and Economics : University of Nebraska-Lincoln