Bob Carstens

Bob spent most of his career in a highly competitive Fortune 50 company. During his tenure in big business, Bob started several new technical businesses and quickly gained a passion for building businesses. He left the corporate world to pursue his love for working with start-ups, small, and medium size businesses. In doing so, Bob quickly learned that the CEOs of these types of companies struggle with understanding their financial statements negatively impacting their financial performance. Jack Lance, a fellow mentor at the Sonoma Mountain Business Cluster, led Bob to some financial modeling concepts that ultimately lead to the creation of FinancialSoft. Jack and Bob realized that small businesses could save money, improve profitability and at the same time understand their financial performance if they simply had a platform to show their financial metrics and trends. With support from Jack, Bob took his understanding of measuring company metrics and developed the FinancialSoft software that converts a company’s financial statements into graphics that quickly identify a company’s problems in their key financial metrics and trends.

Experience

CEO - Co-Founder : FinancialSoft Inc. - [2010-04 to Current]
My company supplies financial reports that are easy to comprehend for small and medium size business owner and staff.

Vice President and GM Japan/Korea : Motorola - [1973-07 to 2002-10]
I ran the Cellular Telephone business for Japan and Korea as well as US retail, OEM, and US Cordless Telephones. Total revenue was ~$1B annually.

Education

BSEE, Electrical Engineering : University of Illinois at Urbana-Champaign - [1972 to 1975]