Educational Webinar
Employer Branding & Employee Experience in 2021
THIS EVENT IS IN THE PAST
Webinar Highlights
Whether you like it or not, 2020 has shaped your employer brand. While many organizations lean on somewhat generic employer features and benefits, or core values that no one knows, what have you been doing to stand out as an employer of choice? It’s time to understand what truly differentiates you as an employer so you can attract and retain talent - and then deliver on what you’re selling them. This presentation will provide insight for creating a strong employer brand through and through – and provide guidance for delivering a consistently positive experience to candidates and employees.
Learning Session
- Free CPE
- Non-sponsored Events mean you never listen to a 3rd party sales pitch – it’s all just great education
- Expert-instructor-led learning with live Q&A
- Based on a great course on Illumeo
Speakers
Catherine Mattice, President, Civility Partners
Catherine M. Mattice, MA, SPHR, SHRM-SCP is the President of consulting and training firm, Civility Partners, and has been successfully providing programs in building positive workplaces since 2007. She has published in a variety of trade magazines and has appeared several times on national affiliates of FOX, NBC, and ABC as an expert, as well as in USA Today, Inc Magazine, Huffington Post, Entrepreneur Magazine, and more. Catherine is the past-President of the American Society of Training & Development (ASTD), San Diego Chapter, and an adjunct at the National University and Southwestern College. In his book foreword, Ken Blanchard called her book, "BACK OFF! Your Kick-Ass Guide to Ending Bullying at Work," as the most comprehensive and valuable handbook on the topic. Her clients include Fortune 500’s, the Navy and Marine Corps, hospitals, universities, government agencies, nonprofits and small businesses.
Steve Bellach, Co-Founder & Partner at BottomLine Marketing
Over his 30-year senior marketing and general management career, Steve has profitably built brands at prominent companies ranging from start-up to Fortune 100, including Jenny Craig/Nestle, Proflowers.com, Tropicana/PepsiCo, Cadbury, Kraft and Pillsbury. Steve is now applying his deep brand-building experience to a new area of branding called “Employer Branding”, where he helps position his client’s organizations to be a preferred employer. In this case the company is the product and the employees are the customers. This work has led to more highly differentiated employer brand communications, and an improved ability to attract and retain the right employees.
Jennifer Robbins, Webinar Manager, Illumeo
Jennifer is a marketing specialist and the webinar manager for Illumeo. She has been a part of more than 300 webinar presentations, supporting our expert presenters and Illumeo users alike. When she’s not moderating webinars, she’s creating and managing marketing content.
Objectives
After attending this event you will be able to:- Determine their current employer brand and employee value proposition, based on employee feedback and competitive analysis
- Use the results to develop an action plan for communicating and delivering an employer brand that is honest and real
- Identify and correct opportunities for improvement in operational HR such as hiring, onboarding and performance management
- Define and align employer brand, corporate culture, and core values
- Use company core values to drive the candidate experience, and measure behavior and performance of your workforce
- Hold your workforce accountable to behaviors that align with the brand
Continuing Education Information
Certified Public Accountant
Continuing Ed Credit: 1 CPE CreditsField of Study: Personnel/HR
CPE Delivery Method: Group-Internet
Program Location: Online
Chartered Accountant (IES7 CPD)
Continuing Ed Credit: 1 HoursField of Study: Personnel/HR
CPE Delivery Method: Group-Internet
Program Location: Online
Certified Management Accountant
Continuing Ed Credit: 1 CPE CreditsField of Study: Personnel/HR
CPE Delivery Method: Group-Internet
Program Location: Online
Program Level: Basic
Prerequisites:
No advanced preparation or prerequisites are required for this course.
Certified Internal Auditor
Continuing Ed Credit: 1 CPE CreditsField of Study:
Specialized industry areas such as banking and others
CPE Delivery Method: Group-Internet
Program Location: Online
Program Level: Basic
Prerequisites:
No advanced preparation or prerequisites are required for this course.
Certification in Risk Management Assurance
Continuing Ed Credit: 1 CPE CreditsField of Study:
Other activities contributing to professional competence
CPE Delivery Method: Group-Internet
Program Location: Online
Program Level: Basic
Prerequisites:
No advanced preparation or prerequisites are required for this course.
Professional in Human Resources
Continuing Ed Credit: 1 CEU CreditsField of Study: HR (General)
Program Location: Online
Program Level: Basic
Prerequisites:
No advanced preparation or prerequisites are required for this course.
Senior Professional in Human Resources
Continuing Ed Credit: 1 CEU CreditsField of Study: HR (General)
Program Location: Online
Program Level: Basic
Prerequisites:
No advanced preparation or prerequisites are required for this course.
Global Professional in Human Resources
Continuing Ed Credit: 1 CEU CreditsField of Study: HR (General)
Program Location: Online
Program Level: Basic
Prerequisites:
No advanced preparation or prerequisites are required for this course.
Associate Professional in Human Resources
Continuing Ed Credit: 1 CEU CreditsField of Study: HR (General)
Program Location: Online
Program Level: Basic
Prerequisites:
No advanced preparation or prerequisites are required for this course.
Professional in Human Resources – California
Continuing Ed Credit: 1 CEU CreditsField of Study: HR (General)
Program Location: Online
Program Level: Basic
Prerequisites:
No advanced preparation or prerequisites are required for this course.
Professional in Human Resources - International
Continuing Ed Credit: 1 CEU CreditsField of Study: HR (General)
Program Location: Online
Program Level: Basic
Prerequisites:
No advanced preparation or prerequisites are required for this course.
Senior Professional in Human Resources - International
Continuing Ed Credit: 1 CEU CreditsField of Study: HR (General)
Program Location: Online
Program Level: Basic
Prerequisites:
No advanced preparation or prerequisites are required for this course.
