As of July 10, 2022, there were more than 840 million people with LinkedIn Profiles. LinkedIn continues to be the #1 Professional Networking Social Media site globally.

However, many LinkedIn Profiles are still built without focus, purpose, or clear goals in mind. Very few LinkedIn Members create their LinkedIn Profiles using their most important keywords and with their target audience, i.e., most important viewers, in mind.

I refer to a Professional LinkedIn Profile as one where the LinkedIn Member purposefully writes the content focused on their target audience using keywords and stories relevant to who they are today and what they do relevant to their target audience.

This course was created to guide you on building your Professional LinkedIn Profile and positioning yourself better than your peers and/or competitors on LinkedIn. Doing so is important to creating real business value using LinkedIn as a business tool.

In this course, we discuss the key tactics and styles of building a Professional LinkedIn Profile, including the best practices of using many of the key areas of a LinkedIn Profile.

I will share my own experiences and successes in building a LinkedIn Profile that is often found on the first page of a Google Search and how I make this happen. You will discover the importance of ensuring the content is written using words and phrases that resonate with your target audience and how to do this. We will discuss tactics for building your keyword list and then how to incorporate those phrases/words in your content.