Is it taking you longer to close business? Are you getting shut out of deals?  Are you selling at lower margins on the deals you are winning? 

The problem could be you’re not speaking in your customers’ currency.  Customer currency is the value of the criteria that customers use for making purchasing decisions.  And if you don’t speak that language, your sales success will suffer.

Because of hyper-local marketing and customized solutions, today’s customers don’t react well to generic sales pitches – or to salespeople that don’t take the time to understand what customers want.  Customers react well when salespeople understand their needs and have a clearly differentiated solution to offer.

This course teaches you to tailor your sales approach and conversations, regardless of the type of industry or buyers you call on.  You learn to create stronger relationships, go deeper and wider in your customer organizations, and increase margin while closing business faster.